urban tumbleweed


Are the Chip Shop Awards worth their salt?

I looked up the Chip Shop Awards website and found the attached. No links, no rules, no previous winners. Pretty sure this is a temporary glitch and the 2008 entry details will be posted soon enough.

chip-shop-awards-2008.jpg

The notorious Chip Shop Awards are part of the Edinburgh Festival Fringe programme and all nominated work, is usually available to view in a local gallery.

The beauty of Chip Shop work is its simplicity – starting with the rules, which are the opposite of most awards. You don’t have to have any media spend, the client may not exist and you certainly should not be doing the work for money. The Chip Shop Awards invite you to create a campaign for any client with any spend you can conjure up: the focus is firmly on creativity without compromise.

Some of my industry colleagues have entered in the past and have indeed featured in the Chip Shop gallery. So if you’ve had a great idea for a campaign, one-off ad or had some great creative left on the cutting room floor you should pull out your pencil, de-fluff your mouse and get ready for action.

Definitely worth their salt. And sauce.