Filed under: Film, Viral, advertising, creative | Tags: Airport Trucks, Brand Republic, Cadbury, Chocolate, Fallon, Gorilla, Juan Cabral, T5, Viral
Cadbury looks to airports for ‘gorilla’ follow-up
Cadbury has revealed its much-anticipated follow-up to the ‘gorilla’ Dairy Milk ad, is to be called ‘airport trucks’. The new ad, which like “gorilla” has been created by Fallon, is described as a “magical airport truck race” in which a small one-man vehicle plays the role of an underdog in a midnight race against an assortment of bigger and faster trucks, such as a baggage transporter and motorised stairs.
The ad is light-hearted and fun in line with its predecessor, but unlike “gorilla” it will not feature a Phil Collins track. Apparently, “airport trucks” will feature an unnamed soft rock track from the late 1970s or early 1980s.
I look forward with some anticipation to seeing the T5 passengers baggage hurtling down the runway apron to the tune of REO Speedwagon (see what I did there – speedwagon).
Lets hope the ad is better than the service at T5.
The ad was written by Juan Cabral, the Fallon creative director who also created “gorilla”
The ad will be posted here once it has aired.
Ok so the ad is out and to be honest I think i’d have preferred the REO Speedwagon version I had in my head. Still, on the T5 angle somebody has already managed to spoof ‘airport trucks’ and as it has hardly changed from the original this is the one shown above.
Enjoy (unless you’ve flown British Airways recently).
Filed under: Film, Typeface, design | Tags: advertising, design, Film, Gary Hustwit, Haas Type Foundry, Helvetica
Happy 51st (and a bit) Birthday Helvetica. Ok so I didn’t see the film (yes there was a film) but I confess to this font being one of my firm font favourites. For those of you who don’t know the origins of arguably the worlds favourite (and most used) typeface please read on.
About the Typeface
Helvetica was developed by Max Miedinger with Eduard Hoffmann in 1957 for the Haas Type Foundry in Münchenstein, Switzerland. In the late 1950s, the European design world saw a revival of older sans-serif typefaces such as the German face Akzidenz Grotesk. Haas’ director Hoffmann commissioned Miedinger, a former employee and freelance designer, to draw an updated sans-serif typeface to add to their line. The result was called Neue Haas Grotesk, but its name was later changed to Helvetica, derived from Helvetia, the Latin name for Switzerland, when Haas’ German parent companies Stempel and Linotype began marketing the font internationally in 1961.
Introduced amidst a wave of popularity of Swiss design, and fueled by advertising agencies selling this new design style to their clients, Helvetica quickly appeared in corporate logos, signage for transportation systems, fine art prints, and myriad other uses worldwide. Inclusion of the font in home computer systems such as the Apple Macintosh in 1984 only further cemented its ubiquity.
