Filed under: advertising, creative, design | Tags: advertising, british airways, terminal five, virgin atlantic, willy walsh
The mayhem continues at T5. Virgin Atlantic have advertising space in T5 for a year.
I couldn’t help myself.
Filed under: advertising, coffee, creative | Tags: barcelona, branding, coffee, dibar cafe
I like coffee. Not the granulated stuff mind, rather the fine powdery brown stuff that gets the life squeezed out of it for my drinking pleasure.
Whilst wandering the streets of Barcelona (a while ago now) I discovered a coffee company that not only tastes good but sports the kind of branding that makes you smile when you see it pass you on the side of a van, a paper cup…er you get my meaning. Dibar Café now supply their cups (and saucers) online and very good they look.
In a vain attempt to make this remotely interesting (if you’re not into branding) I discovered that by 8.14am yesterday the UK had drunk lots of cups of coffee (see graphic below). I have now idea how the UK Coffee Council (named something similar) could know this but there you go.
www.dibarcafe.com
Filed under: Film, Viral, advertising, creative | Tags: Airport Trucks, Brand Republic, Cadbury, Chocolate, Fallon, Gorilla, Juan Cabral, T5, Viral
Cadbury looks to airports for ‘gorilla’ follow-up
Cadbury has revealed its much-anticipated follow-up to the ‘gorilla’ Dairy Milk ad, is to be called ‘airport trucks’. The new ad, which like “gorilla” has been created by Fallon, is described as a “magical airport truck race” in which a small one-man vehicle plays the role of an underdog in a midnight race against an assortment of bigger and faster trucks, such as a baggage transporter and motorised stairs.
The ad is light-hearted and fun in line with its predecessor, but unlike “gorilla” it will not feature a Phil Collins track. Apparently, “airport trucks” will feature an unnamed soft rock track from the late 1970s or early 1980s.
I look forward with some anticipation to seeing the T5 passengers baggage hurtling down the runway apron to the tune of REO Speedwagon (see what I did there – speedwagon).
Lets hope the ad is better than the service at T5.
The ad was written by Juan Cabral, the Fallon creative director who also created “gorilla”
The ad will be posted here once it has aired.
Ok so the ad is out and to be honest I think i’d have preferred the REO Speedwagon version I had in my head. Still, on the T5 angle somebody has already managed to spoof ‘airport trucks’ and as it has hardly changed from the original this is the one shown above.
Enjoy (unless you’ve flown British Airways recently).
Filed under: advertising, awards, creative, design | Tags: advertising, chip shop awards, creative, design, edinburgh fringe festival
I looked up the Chip Shop Awards website and found the attached. No links, no rules, no previous winners. Pretty sure this is a temporary glitch and the 2008 entry details will be posted soon enough.
The notorious Chip Shop Awards are part of the Edinburgh Festival Fringe programme and all nominated work, is usually available to view in a local gallery.
The beauty of Chip Shop work is its simplicity – starting with the rules, which are the opposite of most awards. You don’t have to have any media spend, the client may not exist and you certainly should not be doing the work for money. The Chip Shop Awards invite you to create a campaign for any client with any spend you can conjure up: the focus is firmly on creativity without compromise.
Some of my industry colleagues have entered in the past and have indeed featured in the Chip Shop gallery. So if you’ve had a great idea for a campaign, one-off ad or had some great creative left on the cutting room floor you should pull out your pencil, de-fluff your mouse and get ready for action.
Definitely worth their salt. And sauce.
Filed under: advertising, design | Tags: bonfire of the brands, book, brands, creating passion brands, david ogilvy, interbrand, neil boorman, paul stobart
A few months ago I read a book that threw up an interesting question. Bonfire of the Brands, a book written by self-confessed brand-a-holic Neil Boorman, tells the story of the authors battle with deciding to live a brand free life.
Could I live a brand free life? Very unlikely. Not because my job is to create brands and make them desirable to the public but because in recent years everything has become branded. Supermarket ‘own brands’ are now given a ’snappy’ name and logo in order to make them more desirable. You’ve pretty much no chance of finding unbranded items on the typical high street. It’s funny how I could see myself ridding the wardrobe of some items but there are others that would never find themselves at the amenity tip.
Worryingly, the more brands that appear, the more cluttered the world becomes and in order to create a brand that stands out the creative must work hard. Very hard.
You might well ask what exactly is a brand?
“A brand is a product, protected by trademark, which through careful management and skilful promotion has come in the mind of consumers to embrace a particular and appealing set of values, both tangible and intangible” Paul Stobart, Interbrand.
“A brand is the consumer’s idea of a product” David Ogilvy.
According to the authors Helen Edwards and Derek Day* ‘a brand is a product plus values and associations’.
*Creating Passion Brands (Helen Edwards / Derek Day).
Filed under: advertising, design, lego | Tags: advertising, design, lego, simple
I recently found the attached Lego adverts, created by a South African agency (FCB Johannesburg). Sometimes you see a piece of work (or campaign) and it just hits the nail on the head. In this case Lego and imagination – a simple proposition but the simple ideas are often the most difficult to come by.
Hats off to the creatives that came up with this work. 
